Which of the following will most likely be included in the "price" component of a company's marketing mix?
A) packaging
B) sales promotion
C) brand name
D) inventory
E) discounts

Question

Quizplus · Accepted Answer

The "price" component refers to how much the company charges for its product or service. Discounts are a common factor that affects the price and are often included in the pricing strategy. Therefore, E is the best choice. The other options listed are generally included in other components of the marketing mix, such as product (packaging, brand name) or promotion (sales promotion). Inventory is a factor to consider in operations management but is not typically included in the marketing mix.

Which of the Following Will Most Likely Be Included in the "Price