When viewing the market from a buyer's point of view, "communication" corresponds to the ________ component of the marketing mix.
A) people
B) price
C) product
D) promotion
E) place

Question

Quizplus · Accepted Answer

Promotion refers to all forms of communication that marketers use to inform, persuade, or remind consumers about their products. When viewing the market from a buyer's point of view, effective communication is crucial in making purchasing decisions. Therefore, communication corresponds to the promotion component of the marketing mix.

When Viewing the Market from a Buyer's Point of View