Which of the following is true of marketing ROI?
A) Marketing ROI uses only those marketing factors that can be measured in dollars.
B) Marketing ROI ignores customer-centered measures of marketing impact, such as customer acquisition and retention.
C) Marketing ROI is easier to calculate than financial ROI.
D) Marketing ROI cannot be assessed in terms of standard marketing performance measures, such as brand awareness, sales, or market share.
E) Marketing ROI measures the profits generated by investments in marketing activities.

Question

Quizplus · Accepted Answer

Marketing ROI measures the profits generated by investments in marketing activities. It does not necessarily ignore other customer-centered measures, but the primary focus is on the financial returns on marketing investments. It is not necessarily easier to calculate than financial ROI, as it involves analyzing marketing costs and measuring the resulting financial impact. It can also be assessed in terms of standard marketing performance measures, as it looks at the financial impact of those measures.

Which of the Following Is True of Marketing ROI