The growth rate of a strategic business unit that is classified as a star remains constant over time.

Question

Quizplus · Accepted Answer

The growth rate of a strategic business unit that is classified as a star is expected to eventually slow down as competition increases and the market matures. While stars initially experience high growth due to their strong market position, they may eventually become cash cows as their growth rate slows and they generate significant profits. Therefore, the growth rate of a star is not necessarily constant over time.

The Growth Rate of a Strategic Business Unit That Is