Demographic, economic, natural, technological, political, and cultural forces form the ________ of an organization.
A) supply chain
B) macroenvironment
C) marketing intermediary network
D) internal environment
E) microenvironment

Question

Quizplus · Accepted Answer

The macroenvironment refers to the external factors, such as demographic, economic, natural, technological, political, and cultural forces, that can affect an organization. Option A, supply chain, refers to the intermediaries involved in the production and distribution of a product, which is part of the microenvironment. Option C, marketing intermediary network, is also part of the microenvironment, as it refers to the intermediaries involved in the marketing of a product. Option D, internal environment, refers to the factors within an organization, such as its employees, culture, and structure. Option E, microenvironment, refers to the factors in the immediate environment of an organization, including customers, competitors, suppliers, and marketing intermediaries.

Demographic, Economic, Natural, Technological, Political, and Cultural Forces Form the ________