Minority groups that question a company's marketing decisions most likely belong to ________ publics.
A) general
B) local
C) citizen-action
D) media
E) financial

Question

Quizplus · Accepted Answer

Citizen-action publics are groups that advocate for social causes and can raise questions or concerns about a company's marketing decisions if they believe it goes against their values or beliefs. Minority groups can fall under this category if they feel they are being misrepresented or excluded in the company's marketing efforts. General publics are broader and not as specific, while local publics only represent a specific geographic area. The media and financial publics may report on or be affected by a company's marketing decisions, but they are not necessarily the ones questioning them.

Minority Groups That Question a Company's Marketing Decisions Most Likely