Secure is a financial services and insurance company. The company's most profitable division is one that sells the Secure Future Plan. The Secure Future Plan targets customers who are entering retirement and want long-term savings so they can remain financially independent in the later years of their life. The marketing team at Secure has most likely targeted the plan at ________.
A) Millennials
B) baby boomers
C) Generation Xers
D) Generation Zers
E) the Lost Generation

Question

Quizplus · Accepted Answer

The Secure Future Plan is targeted at customers who are entering retirement, which suggests that the plan is aimed at baby boomers, who are currently at or approaching retirement age. The other options either would not have a significant need for this type of plan (Millennials, Generation Zers) or are not typically associated with retirement age yet (Generation Xers, the Lost Generation).

Secure Is a Financial Services and Insurance Company