Which of the following is most likely a characteristic of the Millennial generation?
A) They have very little knowledge of using digital media.
B) They are a smaller population than Generation X.
C) They are the wealthiest generation in the United States to date.
D) They like to engage in two-way brand conversations.
E) They typically avoid using technology while buying products.

Question

Quizplus · Accepted Answer

Millennials are known to prefer two-way brand conversations over traditional, one-way advertising. They value interaction and engagement with brands via social media and other digital channels.

Which of the Following Is Most Likely a Characteristic of the Millennial