________ is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.
A) Test marketing
B) Marketing research
C) Commercialization
D) Integrated marketing
E) Exclusive distribution

Question

Quizplus · Accepted Answer

Marketing research is the process of collecting and analyzing information about the market, the product or service being offered, and the customers in order to make informed decisions about marketing strategies. It involves identifying and defining the problem or opportunity, developing research plans, collecting and analyzing data, and communicating the results to the decision-makers. Marketing research helps organizations to better understand their customers, competition, and market trends, and to develop effective marketing strategies to meet their goals.

________ Is the Systematic Design, Collection, Analysis, and Reporting of Data