The objective of ________ research is to gather preliminary information that will help define the problem and suggest hypotheses.
A) descriptive
B) exploratory
C) causal
D) corrective
E) experimental

Question

Quizplus · Accepted Answer

Exploratory research is used to gather preliminary information about a topic or problem. Its purpose is to help researchers define the problem and suggest possible hypotheses, which can then guide further research. Descriptive research, on the other hand, aims to describe and measure phenomena, while causal research seeks to establish cause-and-effect relationships. Corrective research is a type of marketing research conducted to identify and correct problems, and experimental research involves manipulating variables to test hypotheses.

The Objective of ________ Research Is to Gather Preliminary Information