Causal research is used to ________.
A) test hypotheses about cause-and-effect relationships
B) gather preliminary data to define problems and their underlying causes
C) collect information on the demographics of customers
D) collect information on the attitudes of consumers
E) generate hypotheses about the causes of a marketing problem

Question

Quizplus · Accepted Answer

Causal research is used to test hypotheses about cause-and-effect relationships, meaning it tries to establish a relationship between two variables and determine if one variable influences the other.

Causal Research Is Used to ________