Coolers Inc. has decided to launch a new energy drink that will have the fewest calories among its competitors. To understand the market potential for the new drink and the demographics and attitudes of consumers who are likely to buy the product, Coolers should most likely use ________.

Question

Quizplus · Accepted Answer

Descriptive research is the best choice for understanding the market potential and consumer demographics and attitudes. This type of research is used to describe the characteristics of a target population, which can help Coolers Inc. gain insights into consumer behavior, preferences, and attitudes towards their new energy drink. By using surveys, interviews, and focus groups, Coolers can gather valuable information about the target market and use it to make informed decisions about product development, marketing, and distribution.