In most marketing research projects, what type of research is conducted first?
A) causal
B) descriptive
C) remedial
D) corrective
E) exploratory

Question

Quizplus · Accepted Answer

In most marketing research projects, exploratory research is conducted first. This type of research is used to gain initial insights, identify potential issues, and generate hypotheses that can be tested in later stages of the research process.

In Most Marketing Research Projects, What Type of Research Is