Ethnographic research is ________.
A) a standard analysis of publicly available information
B) conducted in settings where people live and work
C) an approach that provides only secondary data
D) most feasible when customers live in distant locations
E) used by marketers seeking quantitative data

Question

Quizplus · Accepted Answer

Ethnographic research is conducted in settings where people live and work, as it involves observing and interacting with individuals in their natural environment.

Ethnographic Research Is ________