A market researcher wants to find the cause-and-effect relationship between using organic ingredients in food and the subsequent consumption by customers. He invites ten respondents to his research firm and asks them to taste two identical dishes. The dishes were prepared in a similar manner, but one has natural herbs for flavoring, and the other has artificial flavors. This is an example of ________.

Question

Quizplus · Accepted Answer

This is an example of experimental research because the researcher is manipulating the independent variable (use of organic or artificial ingredients) and measuring the effect on the dependent variable (consumption by customers). The researcher is also using a control group (giving the participants two identical dishes) to reduce the impact of extraneous variables.

A Market Researcher Wants to Find the Cause-And-Effect Relationship Between