Erica Jenson has a limited budget to conduct a market research.Which of the following research approaches would provide Erica with the most cost-effective way to reach a large number of respondents in a short period?

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Internet-based surveys are the most cost-effective way to reach a large number of respondents in a short period as they do not require printing or postage costs, and can be distributed quickly and easily to a large group of people. Additionally, they can often be automated, which reduces the need for manual labor and further cuts costs.

Erica Jenson Has a Limited Budget to Conduct a Market