Vincent Cosmetics decides to launch a cream with a claim that it made skin "nine times smoother." The claim is based on a study of thirty respondents who used products of other brands as well.However,a second study on a larger sample reveals only a mild correlation between the use of the cream and smoother skin.In these circumstances,which of the following is the most ethical approach that Vincent Cosmetics can follow?

Question

Quizplus · Accepted Answer

Vincent Cosmetics should report the results as they are or improve the product to match the claim. Modifying the results or continuing to claim a high correlation when there isn't one would be unethical and potentially misleading to customers. Featuring a testimonial from a satisfied user could be seen as anecdotal evidence and may not accurately reflect the experiences of all customers. Choosing to improve the product to match the claim would be the most ethical option.

Vincent Cosmetics Decides to Launch a Cream with a Claim