Hekkens-Dichi,a joint venture between two American and Japanese home products firms,plans to expand its operations in Japan.Since secondary data in Japan is scarce,a range of marketing surveys and interviews was required.Micky Lowe,the marketing researcher of the U.S.branch,conducted extensive studies using the models he developed for domestic research.However,the data generated was inadequate in both quality and quantity.Discuss some potential causes for this failure.

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The Answer of Hekkens-Dichi,a joint venture between two American and Japanese home products firms,plans to expand its operations in Japan.Since secondary data in Japan is scarce,a range of marketing surveys and interviews was required.Micky Lowe,the marketing researcher of the U.S.branch,conducted extensive studies using the models he developed for domestic research.However,the data generated was inadequate in both quality and quantity.Discuss some potential causes for this failure.

Hekkens-Dichi,a Joint Venture Between Two American and Japanese Home Products