Bill thought he had received the best deal on his new car.Shortly after the purchase,Bill started to notice certain disadvantages of his new car as he learned more about other cars available in the same price range.Bill is in which of the following stages of the buyer decision process?

Question

Quizplus · Accepted Answer

Bill is in the postpurchase behavior stage because he is evaluating his decision after the purchase and experiencing an element of cognitive dissonance. He is realizing that there were some disadvantages of the car he purchased and that other cars in the same price range may have been a better option.

Bill Thought He Had Received the Best Deal on His