In which of the following stages of the adoption process does a consumer consider whether trying a new product makes sense?
A) interest
B) adoption
C) evaluation
D) awareness
E) trial

Question

Quizplus · Accepted Answer

The evaluation stage is where the consumer considers whether trying a new product makes sense. During this stage, the consumer gathers information about the potential benefits and drawbacks of the product, compares it to their needs and preferences, and decides whether or not to try it. The other stages are: awareness, where the consumer becomes aware of the product's existence; interest, where the consumer becomes interested in the product; trial, where the consumer tries the product for the first time; and adoption, where the consumer decides to make the product a regular part of their routine.

In Which of the Following Stages of the Adoption Process