Zista,a boutique that caters to the clothing needs of women,manufactures two different lines of fashion wear based on the purchasing power of its customers.One product line caters to the needs of affluent,middle-aged women,and the other line targets younger professionals and homemakers.Zista most likely segments the consumer market based on ________ variables.

Question

Quizplus · Accepted Answer

Zista is segmenting the market based on demographic variables such as age and income, as they are targeting affluent middle-aged women for one line of clothing and younger professionals and homemakers for the other.

Zista,a Boutique That Caters to the Clothing Needs of Women,manufactures