Port Orleans Shipping markets different services to the tourism, defense, and trade segments. The firm designs separate offers for each segment based on their needs. This approach is called ________ marketing.
A) concentrated
B) differentiated
C) individual
D) mass
E) local

Question

Quizplus · Accepted Answer

The approach used by Port Orleans Shipping, where they design separate offers for each segment based on their needs, is called differentiated marketing. This approach involves targeting multiple segments with different marketing strategies tailored to each specific segment.

Port Orleans Shipping Markets Different Services to the Tourism, Defense