Compared with undifferentiated marketing, differentiated marketing is more likely to lead to ________.
A) reduced sales in each market segment
B) weaker product position in each market segment
C) higher costs of doing business
D) redundancy in product design across market segments
E) smaller market share in the industry

Question

Quizplus · Accepted Answer

Differentiated marketing targets multiple market segments with different strategies for each, leading to higher costs due to the need for multiple advertising campaigns, product variations, and market research efforts.

Compared with Undifferentiated Marketing, Differentiated Marketing Is More Likely to Lead