The practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________.
A) niche marketing
B) micromarketing
C) segmented marketing
D) global marketing
E) undifferentiated marketing

Question

Quizplus · Accepted Answer

Micromarketing, also known as local or individual marketing, involves tailoring products and marketing approaches to the specific preferences and needs of individuals, small groups, or locations. This strategy allows for a deeper understanding of the target market and can result in higher customer satisfaction and loyalty. Niche marketing refers to targeting a specific segment of the market with a unique product or service, while segmented marketing involves dividing a market into different groups based on demographics, psychographics, and behavior. Global marketing involves reaching customers in multiple countries with a standardized approach, while undifferentiated marketing targets the entire market with a single marketing mix.

The Practice of Tailoring Products and Marketing Programs to Suit