When a company interacts one-on-one with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs, it is engaging in ________.
A) concentrated marketing
B) mass marketing
C) mass customization
D) differentiated marketing
E) local marketing

Question

Quizplus · Accepted Answer

Mass customization refers to creating unique products or services for individual customers on a large scale. It involves interacting with customers to identify their specific needs and preferences and tailoring products or services accordingly. This approach combines the benefits of mass production with a customer-oriented focus, leading to higher levels of customer satisfaction and loyalty. Concentrated marketing focuses on a specific market segment, differentiated marketing targets multiple segments with different offerings, while mass marketing targets the entire market with a standardized offering. Local marketing focuses on the needs of a specific local community or region.

When a Company Interacts One-On-One with Large Numbers of Customers