A brand difference is said to be preemptive if ________.
A) competitors cannot easily copy the difference
B) buyers can afford to pay for the difference
C) the difference can be introduced profitably
D) the difference is communicable
E) the difference is beneficial to customers

Question

Quizplus · Accepted Answer

A preemptive brand difference is one that is difficult for competitors to copy, giving the brand a unique advantage in the market. The other options may also be important factors for a successful brand difference, but they do not necessarily make it preemptive.

A Brand Difference Is Said to Be Preemptive If ________