Rad, a manufacturer of luxury watches, charges a higher price for its products than its competitors. Despite the high prices, the brand is popular among customers for its quality and service in comparison to cheaper alternatives available in the market. In this case, Rad offers a(n)________ value proposition.
A) more-for-more
B) more-for-the-same
C) more-for-less
D) all-or-nothing
E) same-for-less

Question

Quizplus · Accepted Answer

Rad's value proposition is "more-for-more" because it charges a higher price but also provides higher quality and better service to customers, which justifies the higher price.

Rad, a Manufacturer of Luxury Watches, Charges a Higher Price