Household Storez, a local retail store, claims to offer better products at lower prices than other retail stores. In this case, the firm's positioning reflects a ________ value proposition.
A) more-for-the same
B) more-for-less
C) same-for-less
D) more-for-more
E) same-for-more

Question

Quizplus · Accepted Answer

The statement "better products at lower prices" suggests that Household Storez is offering more value for less money, making their positioning a more-for-less value proposition.

Household Storez, a Local Retail Store, Claims to Offer Better