Using a differentiated marketing strategy, a company is likely to design a product and a marketing program that will appeal to the largest number of buyers.

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Using a differentiated marketing strategy, a company designs different products and marketing programs for different segments of customers with specific needs and preferences. The objective is to tailor the product and marketing message to each segment, which may not necessarily be the largest group of buyers. It allows the company to better meet the needs of each group and increase customer satisfaction and loyalty.

Using a Differentiated Marketing Strategy, a Company Is Likely to Design