A company or brand image should convey a product's distinctive benefits and positioning.

Question

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A company or brand image is an important aspect of marketing strategy that helps to convey a product's unique selling point (USP), distinctive benefits and positioning in the market. This is achieved through the use of visual elements such as logos, colors, and fonts that are carefully designed to resonate with the target audience and convey the intended message. A well-crafted brand image can help to establish a sense of trust and credibility with potential customers, while also setting a product apart from its competitors.

A Company or Brand Image Should Convey a Product's Distinctive