At Fantastic Flavors, a large regional chain of candy stores, employees from marketing, design, production, and finance departments work in cross-functional groups to save time and money in the new product development process. From this description, it can be inferred that Fantastic Flavors uses a(n)________ approach.
A) intradepartmental new product development
B) sequential new product development
C) team-based new product development
D) simulated test market
E) controlled test market

Question

Quizplus · Accepted Answer

The use of cross-functional groups from different departments in the company suggests a team-based approach to new product development, where individuals with different skills and expertise come together to work on a project. This approach is designed to save time and money by promoting collaboration, communication, and knowledge sharing. The other options, such as intradepartmental new product development, sequential new product development or test markets are not clearly suggested by the description provided.

At Fantastic Flavors, a Large Regional Chain of Candy Stores