Some products that have entered the decline stage can be cycled back to the growth stage through ________.
A) concept testing
B) test marketing
C) sole sourcing
D) repositioning
E) data mining

Question

Quizplus · Accepted Answer

Repositioning involves changing the product's image, target market, or unique selling proposition to make it more appealing to consumers. This can breathe new life into a product and potentially bring it back to the growth stage. The other options listed are useful in different stages of the product life cycle, but they do not directly address how to cycle a product back to the growth stage.

Some Products That Have Entered the Decline Stage Can Be