In which stage of the product life cycle will promotional expenditures be significantly high in an attempt to create consumer awareness of a product and its features?
A) product development
B) introduction
C) growth
D) maturity
E) adoption

Question

Quizplus · Accepted Answer

Promotional expenditures are significantly high during the introduction stage of the product life cycle. This is because the product is new to the market and there is little to no consumer awareness of its features. Companies invest in advertising, sales promotions, and public relations to create product awareness and generate demand. As the product gains traction and enters the growth stage, promotional expenditures may still be high, but they are typically focused on educating consumers on the product's benefits and differentiating it from competitors.

In Which Stage of the Product Life Cycle Will Promotional