Emerald Consultancy, a brokerage firm, advertises that it will double its customers' money in five years. However, it fails to do so. Some of the customers file a complaint with the Federal Trade Commission (FTC). The commission's staff finds that the advertising is "deceptive" or "unfair" within the meaning of Section 5 of the Federal Trade Commission Act. How will the FTC seek to stop the advertising campaign? What is the benefit of this method?
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