Which of the following statements is true with regard to the Federal Trade Commission (FTC) staff proving deceptive advertising under Section 5 of the FTC Act?

Question

Quizplus · Accepted Answer

The FTC staff need to prove that the misrepresentation or omission is material in order to prove deceptive advertising under Section 5 of the FTC Act. Material misrepresentations or omissions are those that are likely to affect a consumer's decision to buy or use a product or service. The other options are incorrect. The FTC does need to show that there is a misrepresentation or omission likely to mislead consumers and that there is intent to deceive, and the reasonableness of consumer behavior may be taken into consideration.

Which of the Following Statements Is True with Regard to the Federal