Which of the following is an external factor that affects pricing decisions?
A) the marketing mix
B) competition
C) top management
D) marketing objectives
E) marketing strategy

Question

Quizplus · Accepted Answer

Competition is an external factor that businesses cannot control, but must take into consideration when making pricing decisions. The pricing strategy of competitors can affect the price points that a business can charge for their products or services.

Which of the Following Is an External Factor That Affects