Qriosity Inc.released a new antivirus program at half-price to attract buyers.This is most likely an example of ________.
A) market-skimming pricing
B) market-penetration pricing
C) optional-product pricing
D) by-product pricing
E) allowance pricing

Question

Quizplus · Accepted Answer

Market-penetration pricing is when a company sets a low price for a new product to attract a large number of buyers and gain market share. In this case, Qriosity Inc. is using half-price to attract buyers, which is a common strategy for market-penetration pricing.