Selling accessory products along with the main product is referred to as ________ pricing.
A) product bundle
B) optional-product
C) market-penetration
D) by-product
E) product line

Question

Quizplus · Accepted Answer

Optional-product pricing involves offering accessory or related products along with the main product to increase sales and profits. The customers are given a choice to purchase these additional products and the prices are usually lower than if they were purchased separately. This can also help to create customer loyalty and foster repeat business. The other options listed do not necessarily involve selling accessory products.

Selling Accessory Products Along with the Main Product Is Referred