Netcorp, an Internet service provider, charges its users a fixed rental fee for its basic package, which has a download limit. If a user exceeds this download limit, an additional fee is charged for every download. In this case, the firm's pricing strategy is referred to as ________ pricing.
A) by-product
B) two-part
C) optional-product
D) segmented
E) promotional

Question

Quizplus · Accepted Answer

The pricing strategy in this case involves a fixed rental fee (part one) and an additional fee for exceeding the download limit (part two), making it a two-part pricing strategy.

Netcorp, an Internet Service Provider, Charges Its Users a Fixed