Consumers rely less on price to judge the quality of a product when they ________.
A) lack information about the product
B) are unable to research the product
C) have prior experience with the product
D) are unable to judge the quality of the product
E) rely on cues from sellers to differentiate a high or low price

Question

Quizplus · Accepted Answer

Consumers who have prior experience with a product are more likely to rely on their own experiences rather than price to judge its quality, as they have firsthand knowledge about the product's performance and value.

Consumers Rely Less on Price to Judge the Quality of a Product