Pricing strategies usually remain the same as a product passes through its life cycle.

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Pricing strategies usually change as a product passes through its life cycle. During the introduction stage, pricing may be set high to recover development costs, while during the growth stage, prices may be lowered to attract more customers. In the maturity stage, pricing may be adjusted to maintain market share and profitability, while in the decline stage, prices may be lowered to liquidate remaining inventory or increased to create a niche market.

Pricing Strategies Usually Remain the Same as a Product Passes