What is being described here? A situation in a market in which turbulence and unpredictability are the norm, so that firms are unable to maintain competitive advantage for any length of time.
A) Globalisation
B) Financial instability
C) Increased industrial concentration
D) Hyper-competition

Question

Quizplus · Accepted Answer

Hyper-competition is a situation in which there is intense competition in a market, with rapid changes in technology and customer tastes, making it difficult for any one firm to maintain a competitive advantage for long.

What Is Being Described Here? a Situation in a Market