The need for fairness in marketing arises from the need for _________.

Question

The need for fairness in marketing arises from the need for  _________.

Quizplus · Accepted Answer

Fairness in marketing is essential to ensure transactions are beneficial to everyone involved, including the consumers, the marketers, and the society at large. This includes providing accurate and complete information to consumers, adhering to ethical business practices, and ensuring that products and services meet the needs and expectations of consumers. In order for transactions to be truly beneficial, they must be fair and equitable for all parties involved.

The Need for Fairness in Marketing Arises from the Need