If an up- scale jewelry maker sells its products to retailers with the explicit condition that the retailers may not resell the products below a specified price, the jewelry maker is likely concerned about_______ .
A)market division
B)output restrictions
C)its reputation
D)price fixing

Question

Quizplus · Accepted Answer

The jewelry maker is likely concerned about its reputation. By ensuring that retailers do not sell the products below a specified price, the maker aims to maintain the brand's luxury status and perceived value, which are crucial for an upscale brand's image and customer perception.

If an Up- Scale Jewelry Maker Sells Its Products to Retailers