Both the United States and the European Union consider resale price maintenance to be illegal per se.

Question

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In the United States, resale price maintenance is not considered illegal per se; it is evaluated under the rule of reason, a legal standard that assesses its competitive effects. In contrast, the European Union generally considers resale price maintenance to be a restriction of competition by object and thus illegal, but there are exceptions and specific circumstances under which it might not be.

Both the United States and the European Union Consider Resale