If Pizza at Home and Pizza in Your Fridge are two competing frozen pizza firms and Pizza at Home wants to make a threat to Pizza in Your Fridge more credible, they can do all of the following except which one?
A)make Pizza in Your Fridge aware of Pizza at Home's plans
B)take action to lower the firm's costs
C)take action to increase the firm's capacity
D)keep Pizza in Your Fridge in the dark regrading Pizza at Home's plans

Question

Quizplus · Accepted Answer

Keeping Pizza in Your Fridge in the dark regarding Pizza at Home's plans would not make a threat more credible. Making the competitor aware of one's plans, lowering costs, and increasing capacity are actions that can signal commitment and capability, thereby making threats more credible.

If Pizza at Home and Pizza in Your Fridge Are