The credibility of an announcement by a firm's rival depends on how closely the firm's interests align with its rival.

Name: The credibility of an announcement by a firm's rival depends on how closely the firm's interests align with its rival.
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If a rival firm's interests align closely with a firm, it is likely to make credible announcements that can be trusted. However, if the interests are not aligned, the announcement may be biased or misleading to serve the rival's own interests.

The Credibility of an Announcement by a Firm's Rival Depends