The more variable a firm's demand, the _______the loss from uncertainty, which means the firm has_______ _ to gain from a forecast.

Name: The more variable a firm's demand, the _______the loss from uncertainty, which means the firm has_______ _ to gain from a forecast.
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When a firm's demand is more variable, the loss from uncertainty is larger, which means the firm has more to gain from a forecast.

The More Variable a Firm's Demand, the _______The Loss from Uncertainty