In reference to determining the optimal amount of advertising, managers of trade associations face each of following additional challenges except which one?

Question

Quizplus · Accepted Answer

The challenge of a constant marginal benefit of advertising across firms is not a challenge faced by managers of trade associations. Instead, they face difficulty in prescribing a fair and practical way to share the cost of advertising across firms, the free rider problem, and differences in the marginal benefits of advertising across firms.

In Reference to Determining the Optimal Amount of Advertising, Managers