Direct franchising________ firms to retain close control over their foreign franchises, but ________give firms familiarity with foreign markets, laws, traditions, and social customs.

Question

Quizplus · Accepted Answer

Direct franchising allows firms to maintain close control over their operations and standards abroad, but it does not inherently provide them with knowledge of local markets, laws, traditions, and customs, which they must learn independently or through local partners.

Direct Franchising________ Firms to Retain Close Control Over Their Foreign